Web ID: 4548993

Living Proof Forming Paste

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Living Proof Forming Paste

Living Proof Forming Paste

    Product Description

    Which hair type is it good for?
    ✔ Straight
    ✔ Wavy
    ✔ Curly
    ✔ Coiled
    ✔ Tightly Coiled
    What it is:
    A versatile styling paste that is spreadable and pliable to control, shape, and hold short hair with medium hold.
    Key benefits:
    - Creates control, shape, and hold on short hair
    - Spreadable, pliable, and easy to work with on damp hair
    If you want to know more…
    Living Proof's scientists surveyed the current market of gels, waxes, and creams and studied customer reviews to better understand the needs, wants, and frustrations that come with styling short hair. They quickly discovered that a better, more versatile short styler was needed—one product that could deliver the combined benefits of a gel, wax, and cream (control and softness with a matte or shine finish) without trade-offs. From there, Forming Paste was born—made with a unique combination of our patented technology and other ingredients for breakthrough results.
    What it is formulated WITHOUT:
    - Parabens
    - Sulfates
    What else you need to know:
    Ideal for medium to thick hair. Silicone-free and safe for color and chemically treated hair.

    Suggested Usage:
    -Spread through hands. Distribute evenly through damp hair.
    -Air dry to sculpt and control with a gel finish
    -Air dry and break up your style for body and control with a matte finish
    -Blow dry for softness, shape and natural shine. -
    4 oz/ 118 mL
    -Resins: Provide a gel-like hold.
    -Waxes: Enable a fiber-like grip
    -Patented Thickening Molecule (PBAE) + polymer blend: Creates flexibility and revivable body.
    Water, Myrica Cerifera (Bayberry) Fruit Wax, Maltodextrin/VP Copolymer, Jasminum Grandiflorum (Jasmine) Flower Wax, Glycereth-26, VP/Dimethylaminoethylmethacrylate Copolymer, Acrylates Copolymer, Glyceryl Behenate, Isopentyldiol, Polyalkylaminoester-1 (PBAE), Oleth-10, Petrolatum, Polyacrylamide, PPG-2 Myristyl Ether Propionate, Laureth-7, Phenoxyethanol, C13-14 Isoparaffin, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexylglycerin, Ceteareth-25, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Ethanol, Fragrance, Linalool, Butylphenyl Methylpropional, Citronellol, Benzyl Salicylate, Alpha-Isomethyl Ionone, Citral, Limonene.

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