Web ID: 4547465

FORM Cleanse. Shampoo

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FORM  Cleanse. Shampoo

FORM Cleanse. Shampoo

    Product Description

    Which hair type is it good for?
    ✔ Straight
    ✔ Wavy
    ✔ Curly
    ✔ Coiled
    ✔ Tightly Coiled
    What it is:
    A sulfate-free, gentle shampoo that uses naturally-derived cleansers.
    Key benefits:
    - Cleanses without stripping natural oils
    - Great for all hair textures
    - Primes hair for optimal conditioning
    If you want to know more…
    Cleanse. Shampoo is powered by a blend of bilberry, orange, and lemon extracts, along with coconut-derived cleansing surfactants to remove impurities. Formulated without sulfates, it leaves 100 percent of water content inside your strands. It also uses unique, anti-static agents to help prevent mid-wash tangling for an even easier wash.
    What it is formulated WITHOUT:
    - Parabens
    - Sulfates
    - Phthalates
    What else you need to know:
    This product is cruelty-free and free of silicones, synthetic perfumes, and dyes.
    The FORM hair care collection is rooted in the idea of coactivity—the brand’s way of saying that their products will not only make your hair look great, but also feel healthier. Their formulation philosophy adheres to a rigorous international standard that avoids over 2,000 potentially harmful ingredients, which means that their hair care solutions are simple, safe, effective, and complementary to your long- and short-term styling needs.
    Research results:
    In an independent, instrumental laboratory study, it was found:
    - Cleanse maintained 100% of water content in hair

    Suggested Usage:
    -Apply to wet hair, massaging your scalp and coating your strands. Rinse.
    -Follow with your Form Beauty Conditioner.
    8 oz/ 236 mL
    -Coconut-Derived Cleansing Agent: A mild alternative to harsh surfactants such as Sodium Laurel Sulfate.
    -Anti-Static Agent: Helps reduce tangling and static.
    -Bilberry, Orange and Lemon Extracts: Fruit extracts help remove damaged layers of the hair shaft to leave it more rejuvenated.
    -Panthenol (Vitamin B-5): A natural humectant that attracts and holds moisture close to the strand.
    Water, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycerin, Caprylyl/Capryl Glucoside, Sodium Chloride, Glyceryl Stearate SE, Sodium Lauroyl Methyl Isethionate, Sodium Benzoate, Ethylene Brassylate, Methyl Dihydrojasmonate, Juniperus Virginiana Oil, Lavandula Hybrida Oil, Pogostemon Cablin Oil, Ethyl Vanillin, Vetiveria Zizanoides Root Oil, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Vaccinium Myrtillus Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Acer Saccharum (Sugar Maple) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Peel Oil, Linalool.

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