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Better Natured Hair Color
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Better Natured Hair Color
What it Does
*Better Natured® Liqui-Creme Hair Color shades range between 87% - 92% naturally-derived depending on the shade. We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. And, the gray coverage? Impeccable! In fact, 94% of women who tried it agree.**
Better Natured™ Liqui-Creme Hair Color is gentle on the hair and scalp, delivers salon-quality, radiant color. 100% of women who tried it agree!** It provides rich, dimensional, vibrant color that lasts for up to 8 weeks.
The just-right liquid-crème viscosity gives you the versatility to mix with either a bottle or bowl and brush.
How to Use
Root Touch Up
(Total Processing Time: 35 minutes)
Step 1: Apply to new growth (roots), working in 1/4" sections.
Step 2: Let color process for 35 minutes (add 10 minutes for stubborn grays)
Step 3: If necessary, apply remaining color to ends for last 3-5 minutes of processing
Step 4: Rinse well with warm water until it runs clear, then wash with Better Natured Color Care Shampoo and condition with Better Natured Color Care Conditioner or Conditioning Balm.
Step 5: Dry off and admire your new shade.
All Over Color
Follow these instructions if your client hasn't colored in over 3 months, is switching to a darker or red shade, or is a haircolor virgin. (You never forget your first time)
Step 1: Apply to new growth (roots), working in 1/4" sections. Set timer for 35 minutes.
Step 2: Apply remaining color mixture to lengths and ends, starting where the roots stop. Massage color down the entire length of hair, section by section, using a color brush or gloved fingers to distribute evenly.
Step 3: If covering stubborn grays or a
- Ingredients: Natural
- Formulation: Liquid
- Country of Origin: Made in US
Water/Aqua/Eau, Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, P-Phenylenediamine, Resorcinol, Glyceryl Stearate, Sodium Coco-Sulfate, Sorbitol, Ammonium Hydroxide, Erythorbic Acid, Propanediol, Cocos Nucifera (Coconut) Fruit Extract, Cocos Nucifera (Coconut) Oil, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, N,N-Bis(2-Hydroxyethyl)- P-Phenylenediamine Sulfate, 1-Naphthol, 2,4-Diaminophenoxyethanol Hcl, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Arginine, M-Aminophenol, Phosphoric Acid, Polyquaternium-53, Sodium Gluconate, Sodium Metasilicate, Sodium Sulfite, Phenoxyethanol, Linalool, Citronellol, Fragrance/Parfum
Shipping & Returns
Same Day Pick Up
Need it right away? Confirm availability & buy online, pick it up at your store.
Convenient Shipping Options
Not available at your store? We can ship to you directly or to your favorite JCP location.
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