New & Wow

Loom + Forge -- Invitingly Modern

A stitch above the rest

Purposeful and easy, this new brand welcomes modern to any home. Only at JCPenney. 

Ambrielle

New Organic Cotton Collection

Breathable, comfy, colorful-it's everything you've wished for and more! Only at JCPenney.

decree Your fun-in-the-sun fave Express yourself in free-spirited, selfie-ready styles that outshine the sun. Only at JCPenney.

Your fun-in-the-sun fave

Express yourself in free-spirited, selfie-ready styles that outshine the sun. Only at JCPenney.

mynah Your stylish swim escape Turn the tides—and a few heads— in swimwear styles that are meant to stand out. Only at JCPenney.

Your stylish swim escape

Turn the tides-and a few heads-in swimwear meant to stand out. Only at JCPenney.

Sonnet Shores Your all-around  summer staple Timeless styles and classic details that look great season after season.  Only at JCPenney.

Your all-around summer staple

Timeless styles and classic details that look great season after season. Only at JCPenney.

Fieldcrest Wake things up Bring your home to life with luxurious fabrics, rich textures and sophisticated patterns from Fieldcrest. Now at JCPenney.

Wake things up

Bring your home to life with luxurious fabrics, rich textures, and sophisticated patterns from Fieldcrest. Now at JCPenney.

Stylus Sunup to sundown styles An all-new styleisure brand designed to comfortably  elevate you everyday.  Only at JCPenney.

Sunup to sundown styles

An all-new styleisure brand designed to comfortably elevate your everyday. Only at JCPenney.

Motivation to move Redesigned with innovative details and even more comfort and support, Xersion gets you moving. Only at JCPenney.

Motivation to move

Redesigned with innovative details and even more comfort and support, Xersion gets you moving. Only at JCPenney.

neatfreak! See what’s (tidied) up Neatfreak closet and storage solutions make getting­ (and staying­!) organized easier than ever. Now at JCPenney.

See what's (tidied) up

Neatfreak closet and storage solutions make getting (and staying!) organized easier than ever. Now at JCPenney.

Thread trade co Just uncovered Thread Trade Co. makes updating your bedroom on a budget easy with reversible bedding sets and more. Now at JCPenney.

Just uncovered 

Thread Trade Co. makes updating your bedroom on a budget easy with reversible bedding sets and more. Now at JCPenney.

RUSSEL+ HAZEL Work wonders Fashionable and functional  office accessories from  Russell + Hazel are designed  for maximum self-expression.  Now at JCPenney.

Work wonders

Fashionable and functional office accessories from Russell + Hazel are designed for maximum self-expression. Now at JCPenney.

tramontina Here’s what’s cooking Whether it’s home-cooked  comfort or creative cuisine, the  right cookware makes every meal a success. Now at JCPenney.

Here's what's cooking

Whether its home-cooked comfort or creative cuisine, the right cookware makes every meal a success. Now at JCPenney

Wilton

A sprinkle of new

Introducing Wilton—durable, nonstick, dishwasher-safe bakeware that's built to last. Now at JCPenney.

Nordic Ware

Fresh from the oven

Introducing Nordic Ware-pure aluminum crafted for superior heat and conduction for even baking. Now at JCPenney.

Cook Delicious Meals with Right Cookware

This holiday season, renovate your kitchen with cookware and bakeware essentials from JCPenney. Cook your food in style while using cooking essentials like saucepans, casserole dishes, pots & pans, ceramic cookware, Corning ware, handheld blender, and skillets from brands like Taste of Home, Cuisinart and many more. Serve your guests with tasty dishes with our cookware that are super easy to use. Get high-quality cookware and dishwasher from us and cook quicker than ever.


Enjoy your favorite cake or pastry with your friends at home while baking at home. If you’re a person who is fond of baking cookies, cakes, and pastries this holiday season, buy bakeware essentials from Wilton and Nordicware. Bake a cake for your kids’ birthday party. Impress your guests while baking cookies, and for that, you will need a baking sheet, cake pans, cookie sheets, silicone molds, cupcake pans, muffin pans, and such.


This winter, enjoy your hot cup of coffee with a 12-Cup coffee maker, automatic coffee maker, or a single-serve brewer from Cuisinart. If you’re throwing a party at your home this Christmas, serve drinks to your guests with wine glasses, beer glasses, and cocktail glasses from Schott Zwiesel. Surprise your close ones while giving innovative gifts.


Home and Lifestyle Essentials

Elevate your home décor while changing it to a cozy neutral one. Choose mattresses, pillows, throw blankets, heated blankets, humidifier, vaporizer, and many more from us and enjoy the coziness of the season. JCPenney has a wide range of cooling mattresses, pillows, garment care, steamer, and window treatments like tension rods, curtain rods, and holdbacks at a great price. Change the theme of your home décor while changing your neutral theme curtains with the help of curtain rods, tension rods, clip rings, and holdbacks from Umbra.