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Browse the Wedding Dress Shop at JCPenney

Your wedding day is one of the most important days of your life, so you'll need a special dress to mark the occasion. But you don't have to go over budget to find your perfect bridal look. The wedding dress shop at JCPenney is filled with gorgeous and affordable gowns that will have you looking positively radiant. Choose from classic wedding dresses in white, ivory, or champagne, or break tradition in silver or taupe. Whether you prefer a 3/4 sleeve or a cap sleeve dress, a scoop neck or a high neckline, you're sure to find a flattering fit.


Once you've chosen the wedding dress of your dreams, complete the look with wedding hair accessories, like bridal barrettes, decorative hair combs, or even a glamorous wedding tiara. On your special day, you can never have too much sparkle! Then, be sure to browse the rest of the wedding collection for other wedding essentials, including bride-worthy makeup, hair tools, shapewear, romantic perfume, and bridal lingerie.


Bridesmaid and Mother of the Bride Dresses

The friends and family members that will stand with you on your special day can also find their perfect outfits at the JCPenney wedding dress shop. For bridesmaids and junior bridesmaids, choose from a variety of womens and misses long or mid-length gowns. With color options ranging from pretty pastels to deep jewel tones, it's easy to find great dresses that complement your color palette. There are also many personalized thank-you gifts from Cathy's Concepts to choose from to show your bridal party your appreciation.


Your mother and mother-in-law will love the wide selection of beautiful evening gowns, complete with details like lace sleeves or beaded necklines. For a more modest look, there are also plenty of jacket dresses to choose from. Two-piece jacket dresses are super versatile, as the jacket can be worn for wedding pictures and dinner, then taken off to dance the night away. Whether you're planning a small ceremony or a massive blowout, you're sure to find all of your bridal essentials at JCPenney.