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Melanin Magic is on Full Display with These Curated Styles

The month of February is dedicated to celebrating the outstanding contributions of African Americans to the history of America. And we’re showing our appreciation with a curated collection of African American apparel and more to honor black excellence throughout the African diaspora.


Celebrate Black History, Black Present, and Black Future

Shop a curated collection of African American fashion—including Black History Month tees for men, big and tall, juniors, juniors plus, and kids. Plus, get the “little ones” in on the celebration. Shop “mommy and me” looks for your melanin queen and melanin princess. Or dress up your king and future king in adorable “daddy and me” outfits. Wear your heritage proudly by celebrating African American style.


More than Just Tees

Whether you rock a ‘fro, twist out, or braids, natural hair and textured tresses need products that moisturize, nourish, and strengthen. Browse our collection of black hair care products, including Design Essentials, Urban Hydration and more!


Your Black is Beautiful

Ever since it landed on the beauty scene in 2017, Fenty Beauty has led the charge on inclusivity. In contrast to the narrow range of shades that the industry typically caters to, Fenty focuses on traditionally hard-to-match skin tones and varied skin types. Visit the Sephora inside JCPenney to discover our selection of Fenty foundations for all shades. Also treat yourself to a mini Fenty makeover with one of our makeup artists.


Celebrate Black Excellence This Black History Month

We believe there is strength in diversity. Get to know our employees who embody black excellence every month of the year and celebrate with us.