Black Friday on now! Up to 80% off. Fine Jewelry after extra 40% off with coupon or code. JEWELBUY. select styles ends 11/28 coupon & detailsFlash Sale

Jewelry & Watches

Black Friday On Now! UP TO 80% OFF Fine jewelry  after EXTRA 40% OFF* with coupon or code: JEWELBUY select styles |Ends 11/28

UP TO 80% OFF Fine Jewelry

after EXTRA 40% OFF* with coupon or code: JEWELBUY
select styles | Ends 11/28

UP TO 50% OFF  Fine & fashion watches after EXTRA 15% OFF* with coupon  or code: JEWELBUY select styles |Ends 11/28

UP TO 50% OFF Fine & Fashion Watches

after EXTRA 15% OFF* with coupon or code: JEWELBUY
select styles | Ends 11/28

Jewelry Gifts Sparkle speaks louder that words.

Jewelry Gifts

Sparkle speaks louder than words.

SAVE 84% 1/10 ct. t.w. diamond in sterling silver for $19.99† ea. Reg $124.98 ea. Limited time special. While supplies last.  Excludes coupons & rewards.

SAVE 84%

1/10 ct. t.w. diamond in sterling silver
for $19.99 ea. Reg. $124.98 ea.
Limited time special, while supplies last. Excludes coupons & rewards.

Diamond jewelry guide Diamonds are the earth’s hardest  mineral. But that doesn’t mean  buying them should be.

Diamond jewelry guide

Diamonds are the earth's hardest mineral, but that doesn't mean buying them should be.

Gemstone buying guide View our gemstones and learn what makes each one unique.

Gemstone buying guide

View our gemstones and learn
what makes each one unique.

Jewelry Education Learn about the 4Cs, metal types

Jewelry Education

Learn about the 4C's, metal types and so much more!

Special Financing Available

Special Financing

24 or 12 months Special Financing on qualifying fine jewelry and watch purchases by 12/31/20 on a JCPenney Credit Card. Get Details

Shop JCPenney’s Black Friday Deals on Jewelry & Watches

Everyone loves a little extra sparkle, which is why JCPenney is offering incredible savings on jewelry this Black Friday. Save on fine jewelry and diamond stud earrings. If you’re looking for a new watch, you can save on fine and fashion watches from brands like Citizen and Seiko. And if fine jewelry isn’t your thing, you can save up a great deal on fashion silver and fashion jewelry this Black Friday. We even offer 36 months of special financing! View our Black Friday deals today and start saving!


Shop the Jewelry Store at JCPenney

Achieve a perfectly polished look with items from the jewelry store. Whether you're looking for the ideal engagement ring for your significant other, a fine necklace and pendant set to top your favorite cocktail dress or stylish fashion jewelry that mixes and matches well for everyday wear, our jewelry store has pieces that suit your needs, style and budget. Accessorize your outfit by choosing a matching necklace, bracelet and earring sets or individual pieces for a chic look.

Shop for loved ones and enjoy their reactions when they open their gifts. Present high-end watches to dads, husbands or brothers for birthdays, or slip your niece or daughter personalized jewelry to commemorate her graduation. Fine jewelry, such as a 14-karat gold and diamond anniversary ring, makes a great choice for celebrating life's events, while matching jewelry sets with a necklace, bracelet and pair of earrings are great options for wives, moms and daughters for special occasion.


Jewelry & Watches to Elevate Your Look

Choose simple yet elegant fine jewelry that enhances your personal style. Diamond stud earrings exude classic beauty and pair well with almost any outfit, while 14-karat gold hoops offer a discreet accent that lends a hint of class to everyday attire. From traditional pearl necklaces that mesh well with formal gowns and plain chains with cross pendants that display your faith to pendant necklaces flush with gem stones and name or initial designs ideal for everyday wear, fine necklaces from our jewelry store deliver big on beauty and fashion.

Change up your look in a flash with fashion jewelry sets. Experiment with fun and funky styles by choosing boldly colored pieces with chunky design elements, or opt for pieces that add flair to special event clothing like ornate chandelier earrings or silver jewelry like stacked bangle bracelets. Whether you have simple tastes or prefer more elaborate accessories, our jewelry store has you covered with fashionable designs that meet your style requirements.



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