Jewelry & Watches Store
Modern Bride Signature
Find the engagement ring of your dreams from our extensive collection.
Effy Gemstones & Diamonds
Exquisite designs inspired by trends from around the globe.
15-50% Off Watches
+ Extra 10% Off* with couponselect styles
$25 ea. 1/10 ct. t.w. diamonds
In sterling silver or 14K gold over silver. Limited time special. Excluded from coupons & rewards. reg. $124.98 ea.
Jewelry Gifts
Let your love shine bright with dazzling jewelry.
Up to 75% OffFashion Silver & Fashion Jewelry
after Extra 30% Off* with JCPenney Credit Card & couponselect styles
Engagement Rings 101
Take the mystery out of making that important purchase.
Birthstone Guide
Discover what makes each month's birthstone unique.
Jewelry Education
Learn about the 4C's of diamonds, metal types and so much more.
24 or 12 MonthsSpecial Financing
on qualifying fine jewelry and watch purchases by 12/31/22 on a JCPenney Credit Card. Get Details
Special Deals
Up To 80% Off Fine Jewelry
Special Deals
Up To 80% Off Fine Jewelry
- Limited Time Special! Womens 1/10 CT. T.W. Genuine Diamond Heart Pendant Necklace in 14K Rose Gold Over Silver and Sterling Silver
LIMITED TIME SPECIAL!
$25sale
$124.98 - Limited Time Special! Womens 1/10 CT. T.W. Genuine White Diamond Sterling Silver Heart Pendant Necklace
LIMITED TIME SPECIAL!
$25sale
$124.98 - Limited Time Special! 1/10 CT. T.W. Genuine Diamond Sterling Silver 8.1mm Heart Stud Earrings
LIMITED TIME SPECIAL!
$25sale
$124.984 - Limited Time Special! Womens 1/10 CT. T.W. Genuine White Diamond Sterling Silver Heart Cocktail Ring
LIMITED TIME SPECIAL!
$25sale
$124.98 - Limited Time Special! 1/10 CT. T.W. Genuine Diamond 14K Rose Gold Over Silver Hoop Earrings
LIMITED TIME SPECIAL!
$25sale
$124.9816 - Limited Time Special! 1/10 CT. T.W. Genuine White Diamond Sterling Silver Heart Bolo Bracelet
LIMITED TIME SPECIAL!
$25sale
$124.98 - Limited Time Special! Womens Lab Created White Sapphire Sterling Silver Keys Pendant Necklace
LIMITED TIME SPECIAL!
$15sale
$74.98 - Limited Time Special! Womens Lab Created White Sapphire Sterling Silver Heart Pendant Necklace
LIMITED TIME SPECIAL!
$15sale
$74.9811 - LIMITED TIME SPECIAL! Lab Created White Sapphire Heart Stud Earrings in Sterling Silver
LIMITED TIME SPECIAL!
$15sale
$74.9823 - Limited Time Special! Womens Lab Created White Sapphire Sterling Silver Heart Cocktail Ring
LIMITED TIME SPECIAL!
$15sale
$74.98 - Limited Time Special! Womens Lab Created Red Stone Sterling Silver Heart Cocktail Ring
LIMITED TIME SPECIAL!
$15sale
$74.98 - Limited Time Special!! Lab Created White Sapphire Sterling Silver 9mm Stud Earrings
LIMITED TIME SPECIAL!
$15sale
$74.9821 - Limited Time Special! Lab Created White Sapphire Sterling Silver 8mm Stud Earrings
LIMITED TIME SPECIAL!
$15sale
$74.989 - Limited Time Special! Lab Created White Sapphire Sterling Silver 18mm Hoop Earrings
LIMITED TIME SPECIAL!
$15sale
$74.98 - LIMITED TIME SPECIAL! Womens Lab Created White Sapphire Sterling Silver Crossover Cocktail Ring
LIMITED TIME SPECIAL!
$15sale
$74.9860 - Limited Time Special! Womens Genuine Multi Color Amethyst 14K Rose Gold Over Silver Pendant Necklace
LIMITED TIME SPECIAL!
$25sale
$124.981 - Limited Time Special! Lab Created Multi Color Amethyst 14K Rose Gold Over Silver Stud Earrings
LIMITED TIME SPECIAL!
$25sale
$124.981 - Limited Time Special!! Womens Genuine Purple Amethyst 14K Rose Gold Over Silver Cocktail Ring
LIMITED TIME SPECIAL!
$25sale
$124.9811 - Limited Time Special! Womens Lab Created Multi Color Sapphire 14K Rose Gold Over Silver Sterling Silver Cocktail Ring
LIMITED TIME SPECIAL!
$25sale
$124.9822 - Limited Time Special!! Lab Created White Sapphire Sterling Silver 9.7mm Stud Earrings
LIMITED TIME SPECIAL!
$25sale
$124.9811 - Limited Time Special! Lab Created White Sapphire Sterling Silver Hoop Earrings
LIMITED TIME SPECIAL!
$25sale
$124.9810 - Limited Time Special! 2MM Lab Created White Sapphire Sterling Silver Band
LIMITED TIME SPECIAL!
$25sale
$124.984 - Limited Edition! Womens 1 CT. T.W. Genuine White Diamond 10K White Gold Bridal Set
SPECIAL DEAL!
$642.84with code$2,249.98113 - Limited Edition! Womens 1 CT. T.W. Genuine White Diamond 10K Gold Bridal Set
SPECIAL DEAL!
$642.84with code$2,249.9827
Time For A Deal
Up To 50% Off Watches
Time For A Deal
Up To 50% Off Watches
- LIMITED TIME SPECIAL! Q7 Burgandy Smart Watch-900006r-18-O12
LIMITED TIME SPECIAL!
$19.99sale
$8526 - LIMITED TIME SPECIAL! Q7 Blush Smart Watch-900006r-18-P04
LIMITED TIME SPECIAL!
$19.99sale
$8564 - X-Five Unisex Adult Multicolor Smart Watch-900193s-18-B02
LIMITED TIME SPECIAL!
$29.99sale
$9024 - X-Five Unisex Adult Multicolor Smart Watch-900192r-18-P10
LIMITED TIME SPECIAL!
$29.99sale
$9039 - X-Five Unisex Adult Multicolor Smart Watch-900007r-18-P03
LIMITED TIME SPECIAL!
$29.99sale
$9028 - X-Five Unisex Adult Multicolor Smart Watch-900189r-18-G10
LIMITED TIME SPECIAL!
$29.99sale
$9025 - X-Five Unisex Adult Multicolor Smart Watch-900188r-18-C12
LIMITED TIME SPECIAL!
$29.99sale
$9015 - Bulova JCPenney Exclusive Mens Gold Tone Stainless Steel Bracelet Watch-97d121
SPECIAL DEAL!
$222.75with code$4952 - Bulova Mens Chronograph Blue Leather Strap Watch 98k110
SPECIAL DEAL!
$292.50with code$6501 - Bulova Mens Gold Tone Stainless Steel Bracelet Watch 98b375
SPECIAL DEAL!
$177.75with code$395 - Citizen Mens Crystal Accent Gold Tone Stainless Steel Bracelet Watch Bi5012-53q
SPECIAL DEAL!
$108with code$239.991 - Bulova Mens Automatic Two Tone Stainless Steel Bracelet Watch 98a168
SPECIAL DEAL!
$213.75with code$4751 - Citizen Womens Crystal Accent Silver Tone Stainless Steel 2-pc. Watch Boxed Set Er0220-60x
SPECIAL DEAL!
$180with code$399.996 - Citizen Womens Gold Tone Stainless Steel Bangle Watch 2 Piece Set -Ez6372-69e
SPECIAL DEAL!
$135with code$299.991 - Bulova Womens Crystal Accent Two Tone Stainless Steel Bracelet Watch 98l273
SPECIAL DEAL!
$146.25with code$3251 - Citizen Mens Crystal Accent Gold Tone Stainless Steel Bracelet Watch Bh1673-68e
SPECIAL DEAL!
$108with code$240 - Citizen Womens Crystal Accent Two Tone Stainless Steel Bracelet Watch Er0216-67d
SPECIAL DEAL!
$180with code$4002 - Armitron® Womens Mother-of-Pearl Rose-Tone Pink Leather Strap Watch
SPECIAL DEAL!
$36with code$503 - Adrienne Vittadini Diamond Dial Womens Silver Tone Bracelet Watch 12939s-42-B28
SPECIAL DEAL!
$22.49with code$65 - Adrienne Vittadini Diamond Dial Womens Gold Tone Bracelet Watch 11352g-42-E27
SPECIAL DEAL!
$22.49with code$65 - Adrienne Vittadini Diamond Dial Womens White Bracelet Watch 13943g-42-H03
SPECIAL DEAL!
$22.49with code$65 - Armitron Mens Black Stainless Steel Bracelet Watch 20/5412bkti
SPECIAL DEAL!
$61.20with code$851 - Adrienne Vittadini Diamond Dial Womens Two Tone Bracelet Watch 11352s-42-E35
SPECIAL DEAL!
$22.49with code$65 - Adrienne Vittadini Diamond Dial Womens Silver Tone Bracelet Watch 12965s-42-B28
SPECIAL DEAL!
$22.49with code$65
Shop from the Jewelry Store at JCPenney
Achieve a perfectly polished look with items from the jewelry store at JCPenney. Whether you're looking for the ideal engagement ring for your significant other, a fine necklace and pendant, or stylish fashion jewelry that mixes and matches well for everyday wear, our jewelry store has pieces that suit your needs, style, and budget. If you're looking for a memorable holiday gift, or special birthday gift, then JCPenney is the place to shop.
Present high-end watches to dads, husbands, or brothers, or give your niece or daughter personalized jewelry to commemorate her graduation. Fine jewelry, such as a 14-karat gold and diamond anniversary ring, makes a great choice for celebrating life's events, while matching jewelry sets with a necklace, bracelet, and pair of earrings are great options for wives, moms, and daughters for special occasions.
Jewelry & Watches to Elevate Your Look
Simple yet elegant fine jewelry is sure to enhance your style. Diamond stud earrings exude classic beauty and pair well with almost any outfit, while 14-karat gold hoops offer a discreet accent that lends a hint of class to everyday attire. From traditional pearl necklaces that mesh well with formal gowns and plain chains with cross pendants that display your faith, to pendant necklaces flush with birthstones and name or initial designs ideal for everyday wear, fine necklaces from our jewelry store deliver big on beauty and fashion.
Experiment with fun and funky styles by choosing boldly colored fashion jewelry pieces with chunky design elements, or opt for pieces that add flair to special event clothing like ornate chandelier earrings or silver jewelry like stacked bangle bracelets. Whether you have simple tastes or prefer more elaborate accessories, the JCPenney jewelry store has you covered with fashionable designs that meet your style requirements.