Jewelry & Watches
Fine Jewelry Sale
40-60% off fine jewelry when you spend $325 or more with Code BUYNOW18select styles
Fine & Fashion Silver
select stylesSometimes the smallest things have the biggest impact.
Diamond jewelry guide
Diamonds are the earth's hardest mineral, but that doesn't mean buying them should be.
Gemstone buying guide
View our gemstones and learnwhat makes each one unique.
For the guy who's ahead of his time.
right here.
Promo financing
No interest if paid in full within 24 or 12 monthson qualifying fine jewelry and watch purchasesof $600 or $300 or more after discounts.
Shop the Jewelry Store at JCPenney
Achieve a perfectly polished look with items from the jewelry store. Whether you're looking for the ideal engagement ring for your significant other, a fine necklace and pendant set to top your favorite cocktail dress or stylish fashion jewelry that mixes and matches well for everyday wear, our jewelry store has pieces that suit your needs, style and budget. Accessorize your outfit by choosing a matching necklace, bracelet and earring sets or individual pieces for a chic look.
Shop for loved ones and enjoy their reactions when they open their gifts. Present high-end watches to dads, husbands or brothers for birthdays, or slip your niece or daughter personalized jewelry to commemorate her graduation. Fine jewelry, such as a 14-karat gold and diamond anniversary ring, makes a great choice for celebrating life's events, while matching jewelry sets with a necklace, bracelet and pair of earrings are great options for wives, moms and daughters for special occasion.
Jewelry & Watches to Elevate Your Look
Choose simple yet elegant fine jewelry that enhances your personal style. Diamond stud earrings exude classic beauty and pair well with almost any outfit, while 14-karat gold hoops offer a discreet accent that lends a hint of class to everyday attire. From traditional pearl necklaces that mesh well with formal gowns and plain chains with cross pendants that display your faith to pendant necklaces flush with gem stones and name or initial designs ideal for everyday wear, fine necklaces from our jewelry store deliver big on beauty and fashion.
Change up your look in a flash with fashion jewelry sets. Experiment with fun and funky styles by choosing boldly colored pieces with chunky design elements, or opt for pieces that add flair to special event clothing like ornate chandelier earrings or silver jewelry like stacked bangle bracelets. Whether you have simple tastes or prefer more elaborate accessories, our jewelry store has you covered with fashionable designs that meet your style requirements.